The Authentic at Bryant-Denny Stadium
The Authentic at Bryant-Denny Stadium, the first-ever retail team store focused on selling officially licensed team apparel and student-athlete NIL merchandise, officially opened its doors Saturday, Oct. 8, 2022.
The Authentic is a one-of-a-kind fan shop powered by Fanatics that features a significant amount of NIL merchandise, including customized Nike player jerseys, customized name and number T-shirts, headwear, official game-used memorabilia, on-demand digital trading cards from Topps and more.
The store also creates innovative engagement opportunities for Crimson Tide student-athletes to provide autographed memorabilia, conduct fan meet and greets, and conduct social media marketing to support sales of their NIL merchandise.
Home Football Game Weeks
- Monday - Thursday: 10 a.m. - 6 p.m.
- Friday: 10 a.m. - 5 p.m.
- Saturday (pregame): 10 a.m. - 3.5 hours prior to kickoff (will not open pregame for 1 p.m. or earlier kickoffs)
- Saturday (gates open/postgame): 2 hours prior to kickoff - 1 hour postgame
- Sunday: Closed
Non-Home Football Game Weeks
- Monday - Friday: 10 a.m. - 6 p.m.
- Saturday: 10 a.m. - 4 p.m.
- Sunday: Closed
