Alabama Women’s Basketball Selected for NCAA Advancement Program
11/6/2017 11:31:00 AM | Women's Basketball
TUSCALOOSA, Ala. – Alabama women's basketball has been chosen to participate in the NCAA Women's Basketball Advancement Program. The two-year program pairs schools with professionals in the area of marketing with the goal of increasing attendance and improving overall fan atmosphere and experience.
"We are so thankful for being selected as one of only 30 teams across the country for the NCAA Women's Basketball Advancement Program," said Alabama head coach Kristy Curry. "Since day one, one of our biggest goals has been to grow our fan base and get people excited about Alabama women's basketball. We've certainly made some great progress in that area, but look forward to taking another step forward with the help from this program."
The NCAA received more than 80 Division I applicants for the 30 spots in its pilot program. Arizona, Arizona State, Baylor, Boise State, Colorado, Dayton, Drake, Florida State, Georgetown, Liberty, Marquette, Miami, NC State, Ohio State, Oregon, Oregon State, Penn State, Purdue, San Francisco, Southern Illinois, UAB, UCLA, UMass-Lowell, UMKC, USF, Vanderbilt, Wake Forest, Western Kentucky and Winthrop join Alabama in the first class of participants. The professional advisors will work with the teams individually to evaluate and assess current marketing efforts, specifically in advertising and promotions, tickets and social media, and then assist in ways to improve.
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